Know yourself. Build better.

Psychological coaching for early-stage founders. Grounded in evidence-based psychology, built from inside the startup world.

Sound familiar?

You know what you need to do. You might even be doing it well. But the overthinking, the second-guessing, the gap between how things look and how they feel — that part usually stays behind closed doors. A passing conversation with a friend, a VC check-in that skims the surface, maybe a podcast episode that resonates and then fades.

I work with founders on the patterns underneath: how you make decisions under pressure, what happens when things get uncertain, where your blindspots are. Not because something is wrong with you, but because understanding how you operate makes you better at building what you want to build.

Working with funds and accelerators

The best investors are already building founder support into their portfolio offer. If you're a VC, accelerator or incubator looking to do the same, I partner with funds to provide psychological coaching as part of their programme — without you having to build it in-house.

How it works

  • Step 1

    Book a free call. 20 minutes to talk through what's going on and see if this is the right fit.

  • Step 2

    Set a focus. We get clear on one specific thing you want to shift.

  • Step 3

    Six sessions. Real progress. We meet regularly to untangle what's getting in the way, and build something more sustainable in its place.

"She could pick out what mattered from my stream of thoughts, reflect it back in a clearer way, and ask focused questions that helped us get to the heart of things. I'm surprised by how much we managed to process within six short sessions."

— U.L. CLIENT

You don't have to figure this out alone.
Book a free 20-minute call